|New DOH Logo|
When Cabinet Secretary Dr. Catherine Torres first arrived on the job at DOH her first urgent order of business was to redesign the department's easily recognizable logo. The former logo was used on everything from letterhead to interstate billboards. The logo was simple and easily read at any distance. Re-branding DOH is expensive and unnecessary task to undertake. Re-branding thus far has been a massive failure. No one can recognize the new logo. The new logo features a caduceus placed on a heart inside a Zia symbol which is inside the outline of a turquoise state of New Mexico. Let's break down the new logo to understand its ridiculousness.
|Old DOH Logo|
|The Rod of Asclepius|
The symbol that is supposed to be used for is the rod of Asclepius. It consists of a single serpent entwined around a staff, no wings. The name of the symbol derives from its early and widespread association with Asclepius, the son of Apollo, who was a practitioner of medicine in ancient Greek mythology. His attributes, the snake and the staff, sometimes depicted separately in antiquity, are combined in this symbol. Hippocrates himself was a worshipper of Asclepius. The rod of Asclepius is used for the practice of medicine.
|Star of Life with The Rod of Asclepius|
|American Medical Association|
|State of New Mexico Flag|